Men like to watch T.V. Their favourite sports to watch are generally sports that are played by men at the top level. If these men couldn’t watch mens sports because womens sports had more air time they wouldn’t watch as much television and possibly wouldn’t purchase sky. This would affect sky’s business and they would possibly no longer be able to buy rights to broadcast their usual sports. This would affect the teams and the sport as not as much money would be going there way possibly taking the professional aspect of the sport away forcing the athletes to stop playing.